The client

Aradeana is a Romanian beer awarded in London. It is a brand launched by Arbema Breweries that proposes a natural beer, made after a traditional recipe in the Czech Republic. It is sold in 4 different ways, namely traditional, unfiltered and superior blonde beer, black beer and alcohol-free beer.

Brand construction

The image of the Aradeana brand is deeply rooted in the meaning of the city of Arad, where its name comes from. It is visible the inspiration of Arad Fortress in the identity, as well as the characteristics of different types of beer in brand and advertising materials.